We have called this new teaching initiative Strategic Tales. Through them, the aim is to discuss a topic of Strategic Management in a brief, enjoyable and fun way. It is a series of stories in which, in 1-2 pages, a problem related to business management is presented, in the form of a story, on which opinions can be expressed, discussions and/or reflections on how to deal with the situation raised.

To analyse its usefulness as a teaching tool, you can read the blog post on teaching innovation at the Rey Juan Carlos University at the following link.

The stories are ordered according to the chapter number of the book "La Dirección Estratégica de la Empresa. Teoría y Aplicaciones" and includes a reference to the topic they deal with. Strategic tales are included in the book "Fundamentals of Strategic Management", in the digital edition.

Strategic Tale 1.1: The next holidays, by Luis Ángel Guerras Martín
On deliberate and emerging strategies

Strategic Tale 1.2: Dear diary, I think I have a problem, by Irene Campos García
On the strategic management process

Strategic Tale 4.1: In a pickle!, by Luis Ángel Guerras Martín
On the influence of the environment on business

Strategic Tale 4.2: What is to become of me?, by Irene Campos García
On the scenario method

Strategic Tale 4.3: The pond, by Diana Benito Osorio
On competition and cooperation in industrial districts

Strategic Tale 6.1: The triplets, by Diana Benito Osorio
On the difference in outcomes based on resources and capabilities sharing the same environment

Strategic Tale 7.1: Plan for a free afternoon, by Luis Ángel Guerras Martín
On the value perceived by the customer of a product or service

Strategic Tale 7.2: What is it about the Red Dragon café that makes it so special?, by Sonia Medina Salgado
On the causal ambiguity of competitive advantage

Strategic Tale 7.3: Fig bread, friendly bread, by Diana Benito Osorio
On innovation as a source of competitive advantage

Strategic Tale 9.1: Any port in a storm, by Sara Alonso Muñoz & Rocio González Sánchez
On diversification for external reasons

Strategic Tale 11.1: A marriage of convenience, by José Emilio Navas López
On the problems of company mergers

Strategic Tale 11.2: What’s the deal?, by Diana Benito Osorio
On development methods: internal, external, partnerships

Strategic Tale 12.1: How about pooling our resources?, by Marta Toral Heredia & Juan Uña García
On forming alliances

Strategic Tale 13.1: Talk about my grandparents!, by Irene Campos García
On the internationalisation decision

Strategic Tale 14.1: Time to move on, dear!, by Mª Carmen De la Calle Durán
On generating strategic options: brainstorming

Strategic Tale 15.1: A new kid on the block, by José Emilio Navas López
On cultural change in organisations

Strategic Tale 15.2: The Ship’s Log, by Eva María Mora Valentín
On the Importance of Formal and Informal Coordination

Strategic Tale 15.3: Following Marie Kondo (or not), by Eva María Mora Valentín
On how to group activities in the company