Dirección Estratégica de la Empresa

.: Index

27.1. EL CORTE INGLÉS, MAJOR RETAILING IN SPAIN
27.1. INTRODUCTION: THE FIRM’S ORIGINS
27.2. INTERNAL ANALYSIS
27.2.1. Commercial area and logistics
27.2.2. Management system and HR department
27.2.3. Financial area
27.2.4. Ownership structure
27.3. CORPORATE STRATEGIES
27.3.1. Scope of the firm: the Group’s main businesses
27.3.2. Directions for development
27.3.3. Methods of development
27.3.4. Internationalisation strategy

.: Case overview

El Corte Inglés is one of Spain’s more iconic private companies, and one with its own highly defined characteristics. This is due in part to the imprint of its founder, Ramón Areces, and the organisational culture implemented. For around 80 years, it has pursued a strategy of continuous and diversified growth, albeit always involving businesses linked to consumer retailing.

.: Objectives

• Internal analysis of the firm to identify its strategy and competitive advantage

• Analysis of its development strategies: directions and methods

.: Key words

• Internal analysis

• Competitive advantage

• Development directions

• Development methods

.: Theoretical references

NAVAS LÓPEZ, J.E.; GUERRAS MARTÍN, L.A. (2013): “Fundamentals of Strategic Management", Thomson Reuters-Civitas, Cizur Menor.

Chapter 4: Internal analysis
Chapter 5: Competitive advantages and strategies
Chapter 6: The directions for strategic development
Chapter 7: Methods of development
Chapter 8: Internationalisation strategy

GUERRAS MARTÍN, L.A.; NAVAS LÓPEZ, J.E. (2015): “La Dirección Estratégica de la Empresa. Teoría y Aplicaciones”, Thomson Reuters-Civitas, Cizur Menor, 5th edition.

Chapter 6: Internal analysis
Chapter 7: Competitive advantages and strategies
Chapter 9: The directions for strategic development
Chapter 11: Methods of development: mergers and acquisitions
Chapter 12: Methods of development: firm cooperation and alliances
Chapter 13: Internationalisation strategy