Learning goals
1.1. Strategic decisions
   1.1.1. The concept of strategy
   1.1.2. Key concepts related to strategy
   1.1.3. Levels of strategy
1.2. The process of strategic management and its responsibility
   1.2.1. Phases of the strategic management process
   1.2.2. Responsibility for strategic decisions
   1.2.3. Fit and change in the strategic management process
1.3. Strategic management as a field of study
   1.3.1. Approaches to strategic management
   1.3.3. Towards a holistic view of strategic management
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Learning goals
2.1. The firm's future direction
   2.1.1. Corporate vision
   2.1.2. Corporate mission
   2.1.3. Strategic objectives
2.2. Firm performance: Value creation
   2.2.1. Measuring performance through profit/return
   2.2.2. Measuring performance through value
2.3. Corporate stakeholders and corporate governance
   2.3.1. Corporate stakeholders
   2.3.2. Corporate governance
2.4. Corporate values
   2.4.1. Sustainability and social responsibility
   2.4.2. Business ethics
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Learning goals
3.1. The business environment
3.2. Analysis of the general environment
   3.2.1. The environment's strategic profile
   3.2.2. Industrial districts
3.3. Analysis of the competitive environment
   3.3.1. Defining the competitive environment
   3.3.2. Analysis of the industry's structure
   3.3.3. Limitations and extensions of the five-forces model
   3.3.4. Industry segmentation: strategic groups
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Learning goals
4.1. A firm's internal diagnosis
   4.1.1. A firm's identity
   4.1.2. A firm's functional analysis and its strategic profile
4.2. The value chain
   4.2.1. Value chain activities
   4.2.2. Value chain interrelations
4.3. Analysis of resources and capabilities
   4.3.1. Identifying resources and capabilities
   4.3.2. Strategically evaluating resources and capabilities
   4.3.3. Managing resources and capabilities
4.4. SWOT analysis
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Learning goals
5.1. Competitive advantage and strategy
   5.1.1. Concept of competitive advantage and strategy
   5.1.2. Creating and sustaining a competitive advantage
5.2. Cost leadership advantage
   5.2.1. Sources of cost advantage
   5.2.2. Conditions of application, maintanance, and its risks
5.3. Differentiation advantage
   5.3.1. Sources of differentiation
   5.3.2. Conditions of application, maintainance, and its risks
5.4. Tthe “strategy clock” model
5.5. Strategies based on an industry's life-cycle
   5.5.1. Strategies for emergening industries
   5.5.2. Strategies for growth industries
   5.5.3. Strategies for mature industries
   5.5.4. Strategies for declining industries
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Learning goals
6.1. The scope of the firm and its strategic development
   6.1.1. Defining the scope of the firm
   6.1.2. Firm growth and development
   6.1.3. Directions for development
6.2. Firm expansion
   6.2.1. Market penetration
   6.2.2. Product development
   6.2.3. Market development
6.3. Firm diversification
   6.3.1. Related diversification
   6.3.2. Unrelated diversification
6.4. Vertical integration
6.5. Corporate restructuring
   6.5.1. Business restructuring
   6.5.2. Business portfolio restructuring
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Learning goals
7.1. Internal versus external development
   7.1.1. Justifying external development
   7.1.2. Advantages and pitfalls of external development
   7.1.3. Types of external development
7.2. Types of mergers and acquisitions
   7.2.1. Types of mergers
   7.2.2. Types of acquisitions
7.3. Managing mergers and acquisitions
7.4. Strategic alliances: cooperation between firms
   7.4.1. Concept and characteristics
   7.4.2. Types of agreements
   7.4.3. Managing strategic alliances
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Learning goals
8.1. The multinational firm
   8.1.1. Concept of multinational firm
   8.1.2. Reasons for internationalisation
8.2. Global competition: determinant factors and strategies
   8.2.1. Concept of global and multi-domestic industries
   8.2.2. Determinant factors for globalisation
   8.2.3. Strategies for international competition
8.3. Entry strategies for international markets
   8.3.1. Selecting the target country
   8.3.2. Entry mode strategies
8.4. Managing a multinational firm
   8.4.1. Locating activities
   8.4.2. Marketing of products
   8.4.3. Human resources policy: the management of expatriates
   8.4.4. Managing the cultural gap
   8.4.5. Organisational structure
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Learning goals
9.1. The process of generating, evaluating, and selecting strategies
   9.1.1. Generating strategic options
   9.1.2. Evaluation and selection of strategies
9.2. Strategy implementation
9.3. Defining the organisational support
   9.3.1. The design of organisational structure
   9.3.2. Management and leadership
   9.3.3. Strategy and human resources
   9.3.4. Organisational culture
9.4. Administrative support systems
   9.4.1. Strategic planning
   9.4.2. Strategic control
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