Pedro López Sáez
Universidad Complutense de Madrid Jorge Cruz González
CUNEF Business School
.: Index
6.1. DEFINITION OF THE DIGITAL CONTENT INDUSTRY IN SPAIN
6.2. INDUSTRY ATTRACTIVENESS 6.2.1. Intensity of rivalry
6.2.2. Threat of new entrants
6.2.3. Threat of substitute products
6.2.4. Bargaining power of suppliers and customers
6.3. INDUSTRY SEGMENTATION 6.3.1. Digital music content
6.3.2. Digital film and video content
6.3.3. On line videogames
6.3.4. Electronic books
6.3.5. Digital press
.: Case overview
The digital content industry in Spain groups different agents related to the production, diffusion and retailing of music, films and video, videogames, electronic books, and digital press. However, several specific environmental circumstances impact on this industry, determining not only its overall attractiveness, but also that of each one of its different industrial segments, on which this case is focused.
.: Objectives
• Understanding the importance and criteria for industry delimitation
• Analyzing the industry’s structural attractiveness
• Understanding the usefulness of industry segmentation, as well as the implications that this poses for the analysis of a firm’s competitive environment
